Gift Cards are another product and with profit potential. Taking up less than three square inches of counter space and giving your business added exposure and credibility. Improve profitability, as customers will pay full price more often, make bigger purchases and spend more than the original card value by 65% on average. American Express is estimating gift card balances surpassing 1 billion dollars in the next few years. No more wrong size or color, equals less re-stocking and instead of returning cash or making credits the funds are debited or credited to out standing balances.